IKEA Study Visit

The 1st year CTeSP Digital Marketing class, as part of the Branding & Content Management course, went on a study visit to IKEA.

The visit aimed to provide students with the opportunity to understand the identity of the IKEA brand and its positioning in the market context. In this sense, it was also possible to demonstrate to the students what distinguishes IKEA's branding strategy and what sets it apart from its competitors, thus understanding what makes it consistent in the communication process.