"The public is not a crowd. Segmentation, personas, and campaigns with more Focus"

On June 3rd, an open lecture will be held at ISPGAYA on the topic: "The public is not a crowd. Segmentation, personas, and more focused campaigns." The lecture will be given by Dr. Fernando Rocha, Professor at UBI and Specialist Lecturer in the MBA program at Unisport Management School (Spain), researcher at LABCOM, and member of LACED.