Management, Innovation and Digital Technology
The digital transformation of organizations is a permanent necessity for their competitiveness. Managing, innovating and transforming is inevitable.
Syllabus
| Curricular Unit | HL | ECTS |
|---|---|---|
| Trends in Management | 18 | 1,5 |
| Digital Business Models | 12 | 1 |
| Agile Business Transformation | 18 | 1,5 |
| Design Thinking | 15 | 1 |
| Digital Marketing Strategies 5.0 | 24 | 2 |
| CRM 360 | 24 | 2 |
| e-Selling | 15 | 1 |
| Legislation Applied to Digital Sales | 18 | 1,5 |
| Seminars | 6 | 0,5 |
Subtitle
HLS - Teaching Hours
ECTS - European Credit Transfer System
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