Digital Transformation in Sales
The pillars of digital transformation are people, processes, technology and companies. Expand your capabilities to optimise resources, boosting profits.
The digital transformation of organisations is a necessity and an inevitable reality, and must take place in different areas. As the sales area is one of the driving forces of companies, there is an added concern.
This course aims to provide training that allows graduates to acquire knowledge, skills and competences focused on the modernisation of the sales area, from the perspective of personal performance, but also to promote organisational changes that leverage the potential of digital.
- Marketing Professionals
- Sales Professionals
The postgraduate degree in Digital Transformation in Sales aims to train professionals with knowledge, skills and competences focused on the modernization of the sales area, from the perspective of personal performance, but also on the promotion of organizational changes that leverage the potential of digital in the commercial aspect of companies.
Why is this postgraduate course important?
The digital transformation of organizations is a necessity and an inevitable reality, and must occur in different areas. As the sales area is one of the driving forces of companies, there is an increased concern to capitalize on the potential of digital. Therefore, professionals in the sales area and also in the marketing area tend to feel pressure to create and optimize commercial dynamics supported by digital that allow for more effective and efficient results. This postgraduate course aims to contribute to this pressure being more easily overcome.