Business Analytics
Current management suffers from a gap in data analysis. Discover and learn how to decide which is the best tool to be applied to different data analysis models.
Presentation
We are in the era of Big Data. Nowadays, organizations hold a vast wealth of information about their business environments and increasingly recognize the importance of data to obtain insights that allow them to surpass their competitors. As a result, there is a growing demand for employees and managers who have analytical skills and can make decisions based on information, driving them to organizational success.
The Postgraduate Degree in Business Analytics combines a set of competencies that integrates knowledge in the areas of management, information technology, and data analysis. This fills the gap that exists in companies of employees and managers who have knowledge of management but do not have knowledge in the area of data analysis, and those in the opposite direction who have vast knowledge in the area of data analysis but lack knowledge in the area of management.
The progressive postgraduate course of this Business Analytics postgraduate course at ISPGAYA / ISTEC Porto is undertaken by Profs. Dr José Castro Oliveira and Prof.
Main Recipients
- Consultants who need to deepen their knowledge of data to better advise their clients.
- Data analysts who want to delve deeper into how to apply analytical tools to common business challenges and predict their customers' preferences and trends.
- Managers and directors who want to improve their analytical skills and manage teams of data analysts more effectively.
- Senior executives who want to leverage data to gain a competitive advantage and build analytical capabilities within their organizations.
Regime
Daytime
Duration
80h - outubro a abril
Qualification
Certificate
Goals
The postgraduate degree in Business Analytics (BA) encompasses a set of curricular units and technologies to help in solving current business problems using data analysis, statistical models, and other quantitative methods. It involves an iterative and methodical exploration of the organization's data, with an emphasis on statistical analysis, to guide decision-making. At the end of the Business Analytics (BA) program at ISPGAYA / ISTEC Porto, participants will learn how to decide which tool is best for their challenge and how to apply different data analysis models, thus, bridging the current gap in knowledge of the various knowledge areas to solve problems. in management and data analysis.
Why is this postgraduate course important?
The vast knowledge of ISPGAYA/ISTEC Porto professors, guests from cutting-edge companies, as well as a compatible schedule for managers, employees or academics, make all the difference when choosing a Postgraduate Degree in Business Analytics.
