Digital Marketing: From Strategy to Operationalization
Participants will be able to develop a Strategic Digital Marketing Plan for companies and/or organizations.
Presentation
The specialization course aims to provide participants with skills regarding the elaboration of a strategic digital marketing plan, as well as operational skills in the execution of the plan.
During the course, students will acquire professional skills that will allow them to make the right decisions that will have an impact on the desired results.
Partnerships:
Digital Marketers – Digital Marketing Association
Who Can Apply
- Brand Managers
- Digital Marketers
- Influencers
- Managers
- Marketing Professionals
- Students
Regime
Post-Work
Duration
51 Hours
Qualification
Certificate
Goals
Participants will be able to develop a Strategic Digital Marketing Plan for companies and/or organizations. Throughout the course, different digital marketing tools will be worked on, such as monitoring campaigns on Google Adwords, Facebook, Instagram, Tik Tok, Linkedin, CRM platforms and email marketing. Digital marketing methodologies and content marketing techniques will be addressed. During the course, participants will develop their skills in analysis and strategic business planning, allowing them to make the right decisions in view of the results obtained from the performance on the different platforms.
Why this course is important
At the end of the training, the participant will be able to:
Define the most suitable platforms for the brand/company:
How to manage and monitor social networks;
Define and analyze the Kpi's;
Optimize content: keywords and images for search engines;
Define email marketing strategies;
Use of email marketing platforms and analysis of metrics obtained in campaigns;
Use of the main creative techniques to produce different contents;
Define the editorial planning of a brand;
Communicate effectively with the defined audience;
Identify the differences between Creative Writing Storytelling and Copywriting;
Build the brand's digital strategic plan, integrated with offline media.
Never stop learning
Come be part of the next generation of entrepreneurs and leaders, join us!
Live a challenging, enriching and motivating experience.
