Digital Marketing
Digital marketing is being at the forefront of organizations. Review performance indicators, manage social networks and create effective digital strategies.
1º Year
| 1º Term | HLS | ECTS |
|---|---|---|
| Communication in English | 60 | 6 |
| Fundamentals of Economics and Management | 60 | 6 |
| Marketing Fundamentals | 60 | 6 |
| Computer and Internet Law | 60 | 6 |
| E-Business | 60 | 6 |
| 2º Term | HLS | ECTS |
|---|---|---|
| Human Behaviour in Organisations | 60 | 6 |
| Social Media Marketing | 60 | 6 |
| Search Engine Optimisation | 60 | 6 |
| Design and Multimedia | 60 | 6 |
| Branding and Content Management | 60 | 6 |
2º Year
| 3º Term | HLS | ECTS |
|---|---|---|
| E-Commerce | 60 | 6 |
| Online Communication | 60 | 6 |
| Customer Relationship Management | 60 | 6 |
| Mobile Marketing | 60 | 6 |
| Digital Marketing Plan | 60 | 6 |
| 4º Term | HLS | ECTS |
|---|---|---|
| Training in Work Context | 60 | 6 |
Subtitle
HLS - Semester Teaching Hours
ECTS - European Credit Transfer System
Never stop learning
Come be part of the next generation of entrepreneurs and leaders, join us!
Live a challenging, enriching and motivating experience.
More than just an experience, my time at ISPGAYA has become an asset to my academic journey. The method used and practiced by the teachers has made me capable of facing the challenges of the business world.
Tiago Teixeira
Estudante ISPGAYA
Pedir Informações
I consent to the use of my data for the purpose of commercial communications.
Li e aceito os termos e condições e política de privacidade do ISPGAYA.