Management students visit Porsche Center Porto

On November 3rd, students from the ISPGAYA Management Bachelor's program visited the facilities of Porsche Center Porto.

The activity was developed as part of the marketing curriculum, taught by Professor Dr. Teresa Ferreira, and allowed students to learn about some of the marketing and commercial strategies and tools used in the automotive industry by one of the largest brands.

A special thanks to Administrator Dr. Hugo Ribeiro da Silva, who welcomed the students and guided them throughout the visit!