Commercial Management and Marketing Students Conduct Behavior Analysis at Gaiashopping

As part of the Commercial Management and Marketing course, taught by Professor Daniel Sousa, second-year students of the CTESP in SME Management participated in a morning observation activity today, studying the behavior of people in the stores at GaiaShopping.

Within the commercial space, students conducted an analysis of consumer behavior in stores such as Continente, SportZone, and Zara. The gathered data will be analyzed in a classroom setting, enabling the development of behavioral marketing strategies.